Bucking Trends, Chrysler Builds A Broader Brand Portfolio
Fiat will meet with 600 potential new dealers this month and hopes to have many operating in time for the launch of the little 500, in December. But can the Euro-American automaker support five...
View ArticleChrysler/Fiat Could See Revenues Surge to $140 bil by 2014
The trans-Atlantic Chrysler/Fiat alliance is expected to deliver a huge bump in revenues - to $140 billion by 2014 - CEO Sergio Marchionne says - though he also hints Chrysler may delay its return to...
View ArticleFiat Turns to Gucci as 500 Falls Short in U.S.
Two Italian icons come together as Fiat launches the latest version of its minicar, the 500 Gucci edition - but investors are growing increasingly nervous about unexpectedly slow sales of the first...
View ArticleLaura Soave, Fiat’s U.S. Brand Boss Ousted
With sales lagging well behind expectations, Chrysler/Fiat CEO Sergio Marchionne has ordered a shake-up in Fiat marketing, replacing Laura Soaves with Chrysler veteran Tim Kuniskis. The story from...
View ArticleFiat Sales Target Cut in Half
Admitting the initial forecasts were "incredibly naive," Chrysler CEO Sergio Marchionne is cutting by more than half the sales forecasts for Fiat in its attempt to re-enter the U.S. market. In a...
View ArticleNew Product Should Help Fiat Overcome Initial Setbacks
Its sales roundly missed their mark and the brand's first ad campaign, featuring celeb singer JLo was roundly criticized - but Fiat officials insist they are on track, with brand awareness building...
View ArticleFiat Could Close Two Plants if U.S. Return Fails
Despite a slow start, Fiat is still betting it can stage a successful return to the U.S. market – or else, warns CEO Sergio Marchionne. The alternative could force the closure of two of the maker’s...
View ArticleSuperstorm Adds Tailwind as November Sales Surge
While Superstorm Sandy might have taken the wind out of the auto industry’s momentum in October, the storm’s aftermath appears to be have given sales a strong tailwind in November. In fact, preliminary...
View ArticleFiat Profits Plunge 55%
Fiat says its second-quarter profits plunged 55% as the maker’s U.S. partner Chrysler struggled to move old product with new incentives, while the Fiat side of the company dealt with a slowdown in...
View ArticleFiat Chrysler Without Fiat?
While the Fiat brand started with a bit of a flourish, changes in U.S. vehicle buying preferences has caused sales to steadily decline. The brand is still part of the company's current five-year plan,...
View ArticleDown to Single Model in 2021, is Fiat Long for the U.S. Market?
If you're a fan of the Fiat 124 Spider, better buy one quickly. It's going away for 2020, along with the 500L microvan. With only the 500X crossover left, the question is whether Fiat will remain in...
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